Under Armour vs Columbia

August 24, 2022

Under Armour vs Columbia

It's not just about clothing when it comes to Under Armour and Columbia, both of these companies have microprocessors that power their performance gear. In this article, we're going to compare Under Armour vs Columbia microprocessors to see which one comes out on top.

Under Armour Microprocessors

Under Armour has been utilizing microprocessors in their products to track fitness-related data such as heart rate, steps taken, and calories burned. Their latest offering is the HOVR Phantom Connected, a running shoe that features a "Record Sensor" which tracks and stores data on your running sessions. This data can then be synced with the MapMyRun app to provide insightful analysis on your running performance.

Under Armour's Record Sensor utilizes a 32-bit ARM Cortex-M4 processor which is commonly used in IoT devices due to its power efficiency and low-cost. The sensor is capable of measuring acceleration, gyroscope rotation, and barometric pressure with high accuracy.

Columbia Microprocessors

Columbia, on the other hand, has been using microprocessors to provide greater warmth and comfort for their clothing. Their latest offering is the Omni-Heat 3D jacket which features an electric heating system powered by a microprocessor. The jacket has three heating levels and provides warmth for up to 6 hours on a full charge.

The Omni-Heat 3D jacket utilizes a microprocessor that is specifically designed for electric heating systems. The processor can accurately control the temperature of the jacket and ensures that the battery is used efficiently to provide long-lasting warmth.

Comparison

When it comes to microprocessors, both Under Armour and Columbia have put a lot of effort into developing reliable and innovative products. However, they have different focuses in terms of what they want their microprocessors to achieve.

Under Armour's Record Sensor is focused on tracking fitness-related data while Columbia's microprocessor is focused on providing warmth and comfort. While Under Armour's sensor is powered by a lower-cost processor, it's still capable of accurately tracking a variety of data points. Columbia's processor is focused on precisely and efficiently controlling the temperature of the jacket.

In terms of which one is better, it really depends on what you're looking for. If you're a runner who wants to track your running sessions, Under Armour's offerings may be more suitable for you. On the other hand, if you're someone who wants to stay warm and comfortable during winter, Columbia's Omni-Heat 3D jacket may be the better option.

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